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LOX purple shampoo

LOX purple shampoo

Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones in just 1 wash.

Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.

£8.99
£8.99
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What's Included

Two Lifts (Step 1 & Step 2)

Progressive lightening designed to lift evenly and safely — reducing the risk of patchiness or unwanted warmth.


One Tone (Step 3)

A balanced toner and developer system to neutralise brass and lock in a clean, premium blonde finish.


Foolproof Processing Method

Step-by-step guidance tailored to shorter hair — ensuring you apply, process, and perfect your blonde with confidence.

How to use

Step 1 - Mix both bottles from step 1 together. Apply it to your hair for a minimum of 25 minutes . Rinse it off and move to step 2.

Step 2 - Same drill. Mix both bottles from step 2 together. Apply it to your hair for a minimum of 25minutes . Rinse it off and move to step 3.

Step 3 - Same drill. Mix both bottles from step 3 together. Apply it to your hair for a minimum of 10 minutes . Rinse it off and your glow up is complete

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Customers rate us 5.0/5 based on 51 reviews.

Customers are saying

5.00 ★ (51)
Verified

a hair lightening kit designed by professionals

GOOD FOR:

all hair types

finished colour:

blonde

safe for:

scalp application

also used for:

a base lift for colouring

FYI:

Cruelty-Free • Vegan • Gluten-Free • Dermatologist-Tested
100%
skin irritation was noticeably lower than with other bleaching products
98%
the colour was on par with professional salon results
97%
Hair felt as healthy as a professional salon service
*Based on a 24-subject consumer perception study immediately after use. Photos have not been retouched. Individual results may vary.

Why Lox?

  • Cream-Based Formula

    A gentle formula, made to go easy on your scalp

  • Zero-Risk

    Measured perfectly. No guesswork. No mistakes.

  • Made for All Hair

    The ultimate kit for achieving perfect blonde on any hair type.

  • The LOX method

    A foolproof system used by professionals 

200+ customers love LOX

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