the new standard of blonde aura

Achieve salon-worthy blonde on any hair. A risk-free solution that delivers perfect blonde from the comfort of home. No damage, no guesswork, just a result you can trust.

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Why Lox?

  • Salon-Grade lift. At Home

    Without the salon prices

  • Made For Any Hair

    Straight. Curly. Dark. Light? LOX works on your hair

  • All-In-One

    Each kit comes with everything to go from dark to blonde.

  • Anyone Can Do It

    New to hair lightening? LOX is for you.

Results

A perfect lift of hair colour from dark to blonde.

Following the process, leaving hair feeling healthy and vibrant

Confidence high and glow up strong

Before
After

Start your Frank Ocean

era with 10% off

FAQ'S

Is LOX right for my hair?

LOX is formulated to work with all hair types. Whether your hair is fine, thick, curly, or somewhere in between, LOX lifts gently and effectively—while preserving your natural texture.

How is LOX different to other hair lightening products?

LOX was born because we saw something missing.
So many people looked amazing with bleached hair, but lacked the confidence—or the right product—to do it themselves. So we created LOX: a foolproof method and formula that lets you get perfect, pro-level blonde at home.

What makes LOX different:

  1. Minimizes irritation, ideal for men with short hair.
  2. Everything you need in one box. No extras, no guesswork.
  3. Works on all hair types, no matter your natural colour.
  4. Blonde transformation in under an hour: 2x 20-min lifts, 1x 10-min tone.

If you’ve got short hair and want to go blonde, LOX is the only product built just for you.

I have never dyed my hair before. Can I use LOX?

Yes! LOX is designed to be beginner-friendly and approachable. It gradually lightens your natural hair, giving you control over your look—without damageing your hair.

I have sensitive skin. Can I use LOX?

LOX is dermatologist-tested and designed with sensitive scalps in mind.

We created it specifically for men with short hair, using a cream-based formula to minimize irritation where bleach meets skin.

A light burning or tingling sensation is normal—especially if it’s your first time bleaching. That feeling usually fades with regular use.

Always patch test before going all in.

It’s the best way to see how your skin reacts to LOX. If you notice irritation or just aren’t comfortable with how your skin responds, we recommend you skip the bleach—LOX or not.

My head feels warm or itchy when I bleach my hair is this normal?

Yes—and don’t stress.

If it’s your first time bleaching, a tingling or burning sensation is totally normal. It fades the more you bleach.

What you’re feeling is your scalp reacting to the active ingredients as they lift your natural pigment. In other words: the bleach is doing what it’s supposed to.

If you're unsure, do a patch test first.

If the reaction doesn’t sit right with you, don’t bleach your hair.