the new standard of blonde aura

Achieve salon-worthy blonde on any hair. A risk-free solution that delivers perfect blonde from the comfort of home. No damage, no guesswork, just a result you can trust.

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Why Lox?

  • Salon-Grade lift. At Home

    Without the salon prices

  • Made For Any Hair

    Straight. Curly. Dark. Light? LOX works on your hair

  • All-In-One

    Each kit comes with everything to go from dark to blonde.

  • Anyone Can Do It

    New to hair lightening? LOX is for you.

Results

A perfect lift of hair colour from dark to blonde.

Following the process, leaving hair feeling healthy and vibrant

Confidence high and glow up strong

Before
After

Start your Frank Ocean

era with a free gift